SECTOR: FINANCIAL SOLUTIONS
How We Transformed Daybreak Partners: Enhancing Brand Identity and Digital Presence
Daybreak Partners, dedicated to transforming entrepreneurial visions into successful ventures, partnered with Sora Union to elevate its brand identity and digital presence in the healthcare and tech investment sector. Our collaborative mission, including a website and logo redesign, aimed to align with industry trends, ensuring a clean, accessible design and delivering an informative and engaging user experience.
Rebranding, Web Redesign and Development.
DAYBREAK / LOGO
Logo Reinvention: Shaping Daybreak's New Identity
In collaboration with Daybreak Partners, our design team undertook the task of reshaping their visual identity through a logo redesign. The goal was to create a logo embodying stability, growth, and a strong connection to the investment sector—reflecting Daybreak Partners' core values.
DAYBREAK / LOGO
Testing various design concepts, we explored shapes, glyphs, and fonts to strike the right balance of elegance, legibility, and uniqueness. Thin lines and lightweight typefaces emerged as distinctive features, ensuring Daybreak Partners' visual distinctiveness.
DAYBREAK / LOGO
The final logo combines a dependable rectangular shape with a sunrise-inspired symbol, evoking a sense of hope and growth. Purposeful 'blue' and 'beige' hues convey trust and sophistication. The modern sans-serif typeface ensures Daybreak's consistent identity across platforms, strategically enhancing its visual identity.
The new logo
The Brand Identity
Daybreak / Website
Website Redesign: Elevating Daybreak's Digital Experience
Our work on Daybreak Partners' website prioritized modern professionalism, typography, and readability. The design features a clean color palette, industry-relevant images, and a layout crafted for easy navigation. Prominent typography engages users, and a responsive design ensures a seamless experience on all devices. This user-friendly platform caters to healthcare and tech companies seeking investment opportunities.
The Web Design
In summarizing our collaboration with Daybreak Partners, our contributions have led to significant improvements. The updated website now showcases a complete track record, an informative homepage, and compelling imagery, positioning Daybreak Partners prominently in the healthcare and tech investment landscape.
Simultaneously, our redesigned logo effectively communicates stability, growth, and a robust connection to the investment sector—aligning seamlessly with Daybreak's values. This comprehensive approach, spanning digital and visual enhancements, marks a successful milestone in our partnership.
Health Tech Without Borders, in partnership with Sora Union and Mindstep
Health Tech Without Borders, in partnership with Sora Union and Mindstep, has launched a free mental health application for displaced Ukrainians in the UK The campaign is calling UK-based Ukrainians to take part in the testing, further shaping its effectiveness and providing critical insights into a range of neurological conditions The campaign further highlights how the utilization of tech removes significant barriers to accessing appropriate careRead More
LOCALIZATION | DESIGN
How we translated out-of-date language version of the “The Ghost Pirates” book into Ukrainian
The Ukraine Free Press mission is to provide education and entertainment to Ukrainians during wartime publishing previously untranslated books as eBooks and distributes them for free. The Ghost Pirates is a horror novel first published in 1909 by the British writer William Hope Hodgson, and it describes the final voyage of the Mortzestus, inspired by Hodgson's many years at sea.Read More
How we visualized HTWB's TacMed Chatbot: Stop the Bleeding
Health Tech Without Borders (HTWB), a global non-profit dedicated to emergency medical support, collaborated with Sora Union to enhance the Tactical Medical (TacMed) Chatbot. Focused on supporting frontline responders in Ukraine, the request centered around strengthening the STOP THE BLEEDING module, specifically targeting the application of a tourniquet for civilians.Read More
The Sora Union website design has won a Silver Anthem Award
We’re honored that Sora Union's brand and site design have been selected as a Silver Anthem Award winner. The Anthem Awards celebrate purpose & mission-driven work from people, companies and organizations worldwide.Read More
Weatherman Foundation's Rebrand and Website Relaunch
Our exceptional teams, including our talented Ukrainian colleagues, played a pivotal role in this project. They brought authenticity and deep insights to the website, seamlessly connecting the Foundation's mission with a global audience. From design and development to quality assurance, our teams meticulously optimized every aspect for maximum impact.Read More
How we localized MindUp into 9 languages
Attracted by our mission, MindUP initially came to Sora Union to translate its training and learning materials into these languages for a program with the New York City Department of Education. The teams at MindUP and Sora Union collaborated closely and, utilizing our agile global cross-functional workflow, we began to provide integrated services of localization and design managed by Sora Union. This increased the quality of the output while improving not only speed but also affordability.Read More